Price: RM0.18 | Closing: 9 Jun | Balloting: 11 Jun | Listing: 23 Jun
KUALA LUMPUR, 29 May 2026 – HSS Holdings Berhad (HSS), a bakery products player principally involved in the sourcing of bakery products, trading of bakery and other products, and manufacturing of bakery products, has launched its prospectus in conjunction with its upcoming Initial Public Offering (IPO) on the ACE Market of Bursa Malaysia Securities Berhad.
The IPO comprises a public issue of 75.0 million new shares and an offer for sale of 52.5 million existing shares. Based on the IPO price of RM0.18 per share, the public issue is expected to raise gross proceeds of RM13.5 million for the Group.
IPO Proceeds to Strengthen Manufacturing and Operations
Proceeds from the public issue will be utilised as follows:
- RM2.57 million for capital expenditure for the Group’s manufacturing facilities
- RM4.50 million for the repayment of bank borrowings
- RM2.93 million for working capital
- RM3.50 million for the defrayment of listing expenses
The Group plans to utilise the proceeds to strengthen production capabilities and operational efficiency through several manufacturing upgrades. Planned initiatives include the installation of a new biscuit production line, enhancements to its existing cookies production line, backend automation for selected production processes, and a new automated cake production line.
These investments are expected to improve manufacturing efficiency, expand production capacity, and support continued product development efforts.
More Than 20 Years in Malaysia’s Bakery Market
With business roots dating back to 2004, HSS has accumulated more than 20 years of operating experience in the bakery products market and established a broad market presence through its extensive network of wholesalers, distributors, and retailers.
Managing Director Goh Chen Chang said the launch of the prospectus marks a significant milestone in the Group’s corporate journey as it moves closer to its ACE Market listing.
“Over the years, we have built a solid foundation in the bakery products market through our wide product range, established distribution network and long-standing customer relationships. Through this IPO, we aim to strengthen our production capabilities, improve operational efficiency and support the continued growth of our business,” he said.
Manufacturing Investments Expected to Support Future Growth
Datuk Bill Tan, Executive Director of M&A Securities Sdn. Bhd., said HSS has established a strong foothold in the domestic bakery products market through its diversified product portfolio, extensive distribution reach, and more than two decades of operating experience.
“The Group’s planned investments in manufacturing facilities and automation are expected to strengthen its operational foundation and support its next phase of growth as a listed company,” he said.
M&A Securities Sdn. Bhd. is the Principal Adviser, Sponsor, Underwriter, and Placement Agent for the IPO.
About HSS Holdings Berhad
HSS Holdings Berhad (“HSS” or the “Group”) is a Malaysia-based bakery products player principally involved in the sourcing of bakery products, trading of bakery and other products, as well as manufacturing of bakery products. With business roots dating back to 2004, the Group has built more than 20 years of experience in the bakery products market and established a broad presence through its network of wholesalers, distributors and retailers.
HSS offers a portfolio of more than 6,000 SKUs across bakery products including cakes, biscuits, cookies and snacks, as well as other products, marketed under its own brands such as SINAR®, 合顺成饼家® and Sa1ko®. The Group also supplies customer-branded and unbranded products to serve diverse market needs.
Moving forward, HSS aims to strengthen its manufacturing capabilities, enhance brand visibility, improve operational efficiency and expand its product offerings to support continued growth in Malaysia’s bakery products market.
