about us
Our
Milestones
about us
Our Milestones
A Humble Start in
Home-Based Trading
Established HSS Confectionery Trading, a small-scale home-based trading business to trade a variety of cakes, biscuits, cookies and pastry products to wholesaler customers in Singapore.
Commenced sourcing and collaborating with third-party manufacturers to introduce variations of bakery products
Formalising Our
Business Operations
Incorporated HCF to take over the entire business of HSS Confectionery Trading and relocated importing and trading operations to a 1,400 sq ft shop lot in Bakri, Johor.
Warehouse
Expansion
Relocated to a 3,300 sq ft warehouse in Muar, Johor.
Market Entry
& Brand Launch
Commenced sales to retailers and introduced our first in-house brand, "Sbb®".
1st Export
First export of our products to Australia.
Manufacturing
Expansion
Ventured upstream into the manufacturing of cookies.
Indonesia
Market Entry
First export of our products to Indonesia.
Sinar® Brand Launch
& Expansion
Introduced our "SINAR®" brand for Hari Raya cookies and expanded it to retailers. Relocated trading, importing and cookie manufacturing to larger facilities to support growth.
Sinar® Range Grows with NEW Seasonal Cookies
We expanded our "SINAR®" seasonal offerings to include cookies for Chinese New Year, mooncakes for the Mid-Autumn Festival, and commenced manufacturing our own brand.
From Seasonal to
Everyday Brand
Expanded our "SINAR®" brand from solely offering Halal seasonal bakery products to include Halal cakes for daily consumption.
Rebranded our seasonal product offerings for Chinese New Year and Mid-Autumn Festival to our new brand, "合顺成饼家®"
Initial Warehouse
Expansion (PTD 13425)
We increased our warehouse capacity with the addition of PTD 13425 Warehouse.
Continued Capacity Growth
(Office & Warehouse 1)
Further increased warehouse capacity with the addition of Office and Warehouse 1.
Operational &
Regional Growth
We commenced operations in Manufacturing Facility 1, acquired HSS HQ, and opened Office and Warehouse 2 to support our Klang Valley operations. This year also marked our first export of products to Cambodia.
HQ Operations &
International Reach
Operations officially began at HSS HQ and we achieved our first export to Korea.
In-House Manufacturing
Launch
Acquired 75% equity interest in Kasaga, enabling us to commence in-house manufacturing of cakes at Manufacturing Facility 2.
A Humble Start in Home-Based Trading
Established HSS Confectionery Trading, a small-scale home-based trading business to trade a variety of cakes, biscuits, cookies and pastry products to wholesaler customers in Singapore.
Commenced sourcing and collaborating with third-party manufacturers to introduce variations of bakery products
Formalising Our Business Operations
Incorporated HCF to take over the entire business of HSS Confectionery Trading and relocated importing and trading operations to a 1,400 sq ft shop lot in Bakri, Johor.
Warehouse Expansion
Relocated to a 3,300 sq ft warehouse in Muar, Johor.
Market Entry & Brand Launch
Commenced sales to retailers and introduced our first in-house brand, “Sbb®”.
1st Export
First export of our products to Australia.
Manufacturing Expansion
Ventured upstream into the manufacturing of cookies.
Indonesia Market Entry
First export of our products to Indonesia.
Sinar® Brand Launch & Expansion
Introduced our “SINAR®” brand for Hari Raya cookies and expanded it to retailers. Relocated trading, importing and cookie manufacturing to larger facilities to support growth.
Sinar® Range Grows with NEW Seasonal Cookies
We expanded our “SINAR®” seasonal offerings to include cookies for Chinese New Year, mooncakes for the Mid-Autumn Festival, and commenced manufacturing our own brand.
From Seasonal to Everyday Brand
Expanded our "SINAR®" brand from solely offering Halal seasonal bakery products to include Halal cakes for daily consumption.
Rebranded our seasonal product offerings for Chinese New Year and Mid-Autumn Festival to our new brand, "合顺成饼家®"
Initial Warehouse Expansion (PTD 13425)
We increased our warehouse capacity with the addition of PTD 13425 Warehouse.
Continued Capacity Growth (Office & Warehouse 1)
Further increased warehouse capacity with the addition of Office and Warehouse 1.
Operational & Regional Growth
We commenced operations in Manufacturing Facility 1, acquired HSS HQ, and opened Office and Warehouse 2 to support our Klang Valley operations. This year also marked our first export of products to Cambodia.
HQ Operations & International Reach
Operations officially began at HSS HQ and we achieved our first export to Korea.
In-House Manufacturing Launch
Acquired 75% equity interest in Kasaga, enabling us to commence in-house manufacturing of cakes at Manufacturing Facility 2.